SideKick Card

Role: Lead Brand & Product Designer
Scope: Branding, Product Design, UX/UI, Website, App, Marketing

about

SideKick Card was a fintech platform created to help international students manage money, transfer funds to Canada, and navigate life abroad with more confidence and flexibility.

From the earliest concepts to the final product experience. I helped build the SideKick brand from the ground up, leading everything from brand identity and product direction to UX/UI design, website design, app experience, marketing assets, and overall visual strategy.

Building the Brand

portfolio

Social Presence

portfolio

IN THEIR WORDS

"Working with Thyana on Hero’s branding was seamless and impactful. She brought clarity and consistency to a complex multi-brand system, creating a modern and flexible identity that elevated how we show up across platforms. Her ability to combine strategy and execution truly sets her apart."

Luiz Pion - VP of Business Development, Hero Financials

Ready to create something great together?