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Hero Financials

Role: Founding Product & Brand Designer
Scope: Brand Strategy, Naming, Product Design, UX/UI Design, Branding, Website Design, Digital Content, Marketing Assets

about

Hero Financials is a Canadian fintech focused on helping parents and kids build healthier financial habits through modern digital banking, financial literacy, and family-focused financial tools.

As the founding designer behind Hero Financials, I helped shape the brand from the ground up, leading everything from naming and brand identity to UX/UI design for the mobile app, website design, product flows, presentations, and marketing assets across the full ecosystem.

Building the Brand

portfolio

Branding

portfolio

Collage of diverse people using laptops and gadgets on colorful backgrounds with “Image Usage” text

Hero Financials colour guidelines with teal, navy, pink, yellow and blue swatches on a dark background

Dark blue project timeline chart with teal bars spanning dates from 2018 to 2020.

Dark navy typography guide with “Hero Group Typography,” showing bold and regular font samples.

Brand in Action

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Desktop computer displaying a white dashboard interface on a clean desk with keyboard and mouse

Project name here

Stark beauty of desolate dunes

Three smartphones displaying a finance app interface on a teal background

Pricing graphic titled “What Kind of Hero Are You?” with monthly and limited-time subscription offers on teal background

Promotional graphic for an all-in-one app on tablet and smartphone with teal background

Two angled smartphones displaying colorful app screens on a light gray background

Smiling man and child using a laptop on a couch, holding a credit card in a bright living room

Person using a smartphone while sitting on a bed with a small green app on the screen

Two silver laptops displaying a shopping website on a white background

Promotional graphic with a phone showing finance app round-up savings and charts on teal background

Collage of pastel teal and pink website mockups with charts, cards, and app screens on a white background

Three smiling people posing on a white background, with one carrying a child on their back

Two smiling kids on a teal poster with “Be The Hero Everyone Looks Up To!” text

Social Presence

portfolio

Promotional graphic with a phone showing finance app round-up savings and charts on teal background

Two smiling kids on a teal poster with “Be The Hero Everyone Looks Up To!” text

Promotional graphic for an all-in-one app on tablet and smartphone with teal background

Man with beard carrying a smiling child on his shoulders on a blue promotional background reading “Ready to Discover Your Superpowers?”

IN THEIR WORDS

“Working with Thyana on Hero’s brand and product ecosystem was seamless and impactful. From branding and UX/UI to digital experiences across multiple platforms, she brought clarity, consistency, and strategic thinking to every touchpoint. Her ability to combine vision, execution, and problem-solving truly set the foundation for the brand.”

Luiz Pion - VP of Business Development, Hero Financials

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