Hello, I'm
Thyana Polessa

Designed and improved user experiences across digital platforms, translating user needs and business goals into intuitive, effective interfaces.

• Developing and maintaining design wire-frames and specifications
  
• Collaborating with visual designers and creative directors to incorporate a visual or brand identity into the end product
  
• Communicating screen designs, interaction models, end-to-end experiences, and the target audience to other members of the project team
  
• Considering the human-computer interface element of a design 
  
• Comparing the user experience of existing applications and working to design better alternatives 
  
• Keeping current with industry trends and competitor products, and communicating design prototypes and ideas to developers
  
• Working with UI Designers to implement attractive designs
  
• Developing task flows and wireframes based on user needs
  

Led end-to-end digital marketing and creative execution, developing campaigns, content, and brand experiences that strengthened online presence and drove audience engagement.

• Design and oversee all aspects of digital marketing strategy including but not limited to a marketing database, email, and display advertising campaigns.
  
• Plan and manage social media platforms.
  
• Formulating high-quality novel written and visual content for each social media campaign
  
• Building a social media presence by maintaining a solid online presence.
  
• Monitoring the company's brand on social media.
  
• Building brand awareness by engaging relevant influencers.
  
• Managing online communities to ensure respectful and appropriate engagement.
  
• Responding to comments on each of the accounts.
  
• Prepare accurate reports on the digital marketing campaign's overall performance.
  
• Identify the latest trends and technologies affecting our industry.
  
• Plan and manage contests, giveaways, and other digital projects.
  
• Create and design various materials for print and digital collateral.
  
• Take photos of products, people, and events required for promotional materials and digital platforms.
  
• Perform retouching and manipulation of images.
  
• Liaise with the Marketing Director to create thorough and effective marketing campaigns and strategies.
  
• Keep up-to-date on current market changes and trends to be able to come up with new and original marketing strategies.
  
• Ensure that the Hero brand, products and staff are known and recognized for providing a first-class customer experience.
  

Executed digital marketing campaigns across social, web, and CRM platforms, creating content and analyzing performance to drive engagement and growth.

• Work with team members to develop Digital Marketing and Social Media campaigns.
  
• Create timely and engaging digital content for multichannel purposes - optimized for platform/channel used and intended audience.
  
• Manage and publish content on the website and social media accounts.
  
• Analyze and measure the performance of marketing and social media campaigns, including paid and unpaid strategies.
  
• Proactively identify and research ideas for content.
  
• Video and photography production.
  
• Graphic and Web Design work
  
• Manage CRM and Marketing platform channels
  

Built and led the Inside Sales team, driving revenue growth through strategic planning, process optimization, and optimizing CRM and sales operations across global markets.

• Setting up and leading the Inside Sales Team
  
• Recruiting and training team members
  
• Set sales goals, track sales, produce sales reports, complete monthly forecasti
  
• Set department budgets, analyze control to determine prospective clients
  
• Developing, implementing and overseeing processes for the management of Direct Recruitment and Group Business
  
• Develop relationships with existing clients and partners
  
• Building a culture of effective CRM adoption for both the B2B (Hubspot) and B2C (Edvisor) channels
  
• Collaborating effectively with teams across ILSC Education Group
  
• Liaising with external partners (eg. Edvisor)
  
• Coordinating ILSC’s presence at international workshops such as ALPHE and ICEF
  
• Conceiving and developing a long tail B2B strate
  
• Ensuring that agency agreements are stored centrally and up to date annually
  

Developed creative concepts and designed brand assets across print and digital, maintaining consistency while supporting multiple business areas.

• Design materials for a wide variety of projects both online and off, including brochures, advertisements, corporate identity, posters, newsletters, promotional materials, websites, etc.
  
• Edit and maintain existing design files
  
• Develop design strategies and creative concepts to share with the team for review and consideration
  
• Ensure brand and product consistency and accuracy of the information in all materials
  
• Work on projects for various business areas simultaneously while maintaining brand consistency
  
• Prepare files for print and review materials, and proofs to ensure they meet a high standard
  
• Manage multiple projects and ensure key deadlines are met
  
• Coordinate & communicate with project stakeholders as needed to ensure design execution meets defined goals
  
• Participate in developing design resources such as photo shooting
  

Curated and edited visual content to support editorial and marketing initiatives, ensuring strong visual storytelling and brand consistency.

• Creates a portfolio of visual assets
  
• Manages photography projects
  
• Procures and manipulates photos and images as needed
  
• Review project pipeline and anticipate photo needs
  
• Ensures adherence to style guide and branding
  
• Collaborates with photographers, marketing team, and editors to ensure alignment Handles photography paperwork
  
• Responsible for selecting and editing the most engaging images to complement articles
  

Produced high-quality photographic content in both studio and live environments, combining technical expertise and creative direction to deliver impactful visual results.

• Take professional pictures in a studio or on location
  
• Work closely with clients and colleagues to produce high-quality photographic images
  
• Use different techniques to enhance the photographs as required
  
• Use photo manipulation software such as Adobe Suite to get desired results
  
• Recommend creative ideas to exceed expectations of goals and objectives
  
• Use artistic knowledge to enhance and compose photographs
  
• Review sets of photographs and select the best results
  
• Operate various photographic equipment such as single-lens reflex cameras and film or digital cameras and lighting
  

Supported sales and administrative functions, managing operations, client communication, and internal processes to ensure efficiency and organization.

• Provided technical and administrative support, including user account setup, system troubleshooting, and issue resolution
  
• Managed day-to-day office operations, ensuring efficiency across processes, documentation, and internal communications
  
• Supported executive functions by handling correspondence, preparing documents, and coordinating meetings
  
• Collected and analyzed information to support decision-making and ongoing projects
  
• Maintained confidentiality while managing sensitive information and client interactions
  
• Oversaw office logistics, including inventory management, vendor coordination, and supply procurement
  

Led architectural and project management for large-scale residential developments, overseeing budget, timelines, and quality across 400-unit, multi-tower projects from concept to completion.

Plano & Plano - Farol Da Ilha

• Oversee budget, timeline and quality of 400 apartments (10 towers - +16047616741 m2 of constructed area).
  
• Oversee architectural projects from the conception stage right down through construction and eventual completion of the project
  
• Make sure the project teams meet quality, schedule, contractual, and budget goals
  
• Oversee architectural projects, evaluate existing facilities and reformulate building programs
  
• Establish and sustain client relations, participate in assessing and hiring architectural or engineering advisers
  
• Adapt building codes, design and implement creative concepts of architectural layout and formulate and oversee project range, budgets, schedules and client expectations
  
• Expert input in marketing, contractual, design, and production meetings
  
• Observe project performance and coordinate workload through the entire project to complete documents on schedule
  
• Responsible for studying the financial aspect of projects; organizing construction documents and assuming responsibility for finished plans, specifications, and management approval of materials and construction
  
• Mapping out program requirements, schematic drawings and preliminary cost estimates on large projects used in establishing guidelines for contract architects and engineers.
  

Contributed to Casa Cor Maranhão 2011, supporting the design and execution of a full-scale architectural exhibition from concept to final finishes.

Casa Cor is an exhibition of decoration, architecture and ambiance that was created in 1987 in São Paulo in Brazil. Currently, the event is organized in 14 cities in Brazil, Peru, Panama and Sweden.

The Casa Cor Maranhão 2011 was the first sample entirely constructed from the structure of the house until the end of finishing and decoration.